One has just opened up near us so I had a look on the website. Looks like it's a lot cheaper than Argos, ELC etc and you can reserve items too. If after you've reserved an item and it's not in when you get to the shop, you get a £7 gift voucher for the inconvenience.
I haven't bought anything from them yet but I will be!

http://www.smythstoys.com/

I have used smyths a few times they are great, the one that opened by us last year, at Christmas time was open till 1030pm, every night, Ideal for that late night shopping when the kiddies are in bed x

we went the other day. their prices are very good and have loads of toys!!!

I love them. I've never been to one in the UK though only in Ireland and it was hugeee!!!!!!!

Oh fabby! dont often go to Colliers Way but I will make sure I do before Christmas!

thanks Lita!